National Rail Enquiries (NRE)
Increasing NRE mobile journey planner conversions by £300k
The mobile National Rail (NRE) site has a journey planner that is not finger friendly for mobile devices. I suspected this could be turning users off from progressing to the results page to then hand-off to a train company.
3rd March 2019
National Rail Enquiries (NRE)
Redesigning My Interrail for £650k+ increase in conversions year on year
Redesigning My Interrail for £650k+ increase in conversions year on year
7th January 2019
National Rail Enquiries (NRE)
Improving NRE mobile results page conversions by £1m
We wanted to improve overall Buy Now and Hand-off rates by reducing screen real estate to show more journey options.
13th August 2018
